To Clarify

Why do I think the video in my previous post is so genius? Because Michael gets it. He gets what a lot of people don't! The times have changed. Technology has changed. As a result, the way people get their media has changed...but not everyone realizes this or is adapting their marketing scheme to assure that their message is reaching their target market. The digital video recorder (DVR and TIVOs) has had the greatest impact, allowing people to watch TV without watching the commercials..life is great! Knowing this, advertisers should either look to other forms of media to place their ads OR find new ways to work around technology's fragmentation frustration.